Conversate Podcast: Marketing Buzzwords, Please Die In A Fire.

Download MP3: Conversate Podcast 1

We were having a conversation on marketing and decided to flip on the record switch. The conversation is around nine minutes long and covers words or phrases that need to go away as far as marketing goes as well as touching on the touchy topic of phrases that you may understand but the rest of the world really doesn’t. (I’m looking at you, “Trending.”)

Enjoy!

What The Heck Is A HuffDuffer?

huffduffer-largeWhat is Huffduffer?

Shortcut for illicitly inhaling (huffing) toxic chemicals? Nope.

New version of Duff Beer featured on the Simpsons? Not quite.

As a longtime fan of podcasts, there’s something that podcasting definitely hasn’t had – an easy way of sharing or having a fun discovery tool. It’s always been a difficult process as well as social aspects have been lacking. Unless you’re lucky enough to have an aficionado tweet or status their favourites on a constant basis, it can be hard to find new stuff.

Here’s where Huffduffer comes in. It’s a silly name, but it actually means something, unlike most cutesy names of the Web 2.0 ilk – it’s the pronounceable way of saying HF/DF, which is an actual term which is a triangulation method that uses two or more radio receivers to find the location of a radio transmitter. Very apropos for it’s task – finding podcasts.

So of course, I’ve signed up. What does it do? It makes your very own personal podcast feed. That’s right. No muss, no fuss, you drop the MP3 file links in, and voila. People can subscribe and find the newest stuff you’re interested in (a tip – if the link has tracking code on it by someone like podtrac, leave it in – it’s important so that the creators know how many people are downloading and how).

I’m not thinking this is for “cardinal” feeds – which are the basis of the content – but great as “adjuncts” for fans or maybe if you’re a network highlighting the best clips or shows in your network. You can add tags, a description, and see others who are HuffDuffing (Either one of the key sounds, huff or duff, when shortened, are going to be unfortunate shortened terms – “I Huffed That?” Either you’re doing something that kills brain cells or referring to The Hoff, David Hasselhoff. And I’m not sure what “I Hoffed It” would mean. Feel free to expound in comments).

The power is in taking audio content – in podcast form or not – and creating something useful, a soundscape of the things you like or you think others would – and then using the ubiquitous RSS format to distribute that information.

I must admit, as someone who likes good user experience, I really appreciated their signup process. that alone should be copied by others. It’s got a great screen that I had to share below that speaks in.. *gasp* human speak. You can click the image for a larger version.

huffduffersignupSharing integration is not complete with other services such as Facebook or Twitter as of this writing but there is the ability to link and embed, and there is a Firefox plugin and the iTouch mobile experience works well (haven’t had a chance to look at it on a Blackberry, but it’s a well done mobile site – you’ll be using cut and paste for this one so far until there’s a better way – and frankly, on the iPhone with it’s walled gardens, Huffduffer being a mobile site experience might just be the best way to go).

The ability to add in-depth with the notes is really valuable, too. It gives the potential for much more context and content usually only found in blog posts, or it also can be a short blast. I’d suggest being a bit descriptive if you like something and want to turn others on to it.

As to the traditional podcast feeds, it creates an iTunes-acceptable (not submitted to store but able to subscribe to anyway) feed as well as your standard RSS feed for iTunes, Google Reader, Firefox, or whatever else. Then, you can subscribe to the feeds of your friends and find the new stuff that they like.

In short, it’s a simple site that I could see in the future having a lot of potential for sharing, comments, etc. Simple disqus integration might be nice in the future, to make podcasts a much more social experience with commenting in easier ways as many podcast sites and blogs have very poor comment support.

It’s not perfect, it’s obviously new, but I think it’s a good step in the right direction to make podcasting more social.

Check it out at http://www.huffduffer.com and subscribe to my HuffDuff here.

Detroit’s Ultimate Social Media Bar

Park Bar - Opening Day (Source: Park Bar MySpace Page)There’s a bar that’s “got” the core concepts of social media from the beginning, better than most companies and establishments – but there hasn’t even been a Tweetup there.

American Public Medias’ show “The Story” well-covered a story us downtowners have known for awhile – the magic of the Park Bar, owned by Jerry Balenger.

The place embraces all the tenants of social media; but doesn’t as a part of a contrived strategy but just because it is simply the best thing to do.

How does it do this?

  1. It encourages conversation.  The bar is round, not square, so that you can have a conversation much easier.  I’ve met so many new friends – and had great memories with old ones – in part due to the conducive nature of the layout to conversation.  No awkward leans; and it’s way easier for a group of three or four to have a chat at the bar without getting a table; and that’s really important when meeting new people.
  2. It helps others out.  The story NPR had told, about helping out another local pizza business by buying ALL of it’s inventory it’s first night and then promoting it at THEIR bar, is fundamentally what social media is all about.  Promote each other with reckless abandon, and the results will come back to you.
  3. The Park Bar found a niche and stuck to it.  The Park is a little out of the way, just a block off of Foxtown and a block off of Grand Circus Park, tucked away across from what was once a beautiful building.  But, it, next to Cliff Bells, has carved out a great niche of being great for bringing new people around for AND as a beloved spot for us locals.  It doesn’t try to be Hard Rock; it doesn’t try to be Hockeytown; it is what it is.
  4. It is loyal to it’s community.  You can’t turn on the TV for a non-Detroit sports team, plain and simple.  You can ask, but it’s not going to happen.  It’s community is Detroit, and that’s how it is.

I think the lesson for us all is that none of these social media tenets or ideas are new; they’re very old but wrapped up today in slick ajax and a bubbly font.  In short, the Park Bar has found success using the ideals of social media, and it doesn’t even have a Twitter account.

(Photo Sourced from the Park Bar’s MySpace Page)

Jon Zemke From Metromode Joins Us At The Studio To Talk About A Project

We’re glad to have Jon Zemke in the studio, revealing his beta site project and talking about the stories people don’t want you to see.  Total run time, 8 minutes, 16 seconds – and 20 minutes from completion of recording to “air time.”

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