A trend that has been growing is the online subscription service. From Basecamp for project management to Spotify (and others like Pandora and Rdio) for music and Adobe on the professional end for their tools, subscription offerings are taking hold.
But there’s a bigger play afoot. One that is representative of the economic forces we contend with in this day and age.
Accepting the reality that credit as we know it will be harder to come by – possibly for decades to come (due to the economic reset of the past few years – see “The Great Reset” by Richard Florida [affiliate link]), the idea that people can loan money to start their businesses or ideas is becoming less and less of a possibility. Traditional sources of leverage such as the home are out of the picture, as many are underwater in this country. And sure, there are healthy venture capital-funded industries and areas of the nation.. but what about the rest of us?
Throw into the mix the reality that the idea of having a “regular job” is disappearing (most I know who are making it are sewing together 2, 3, or more income streams).. and what is a person to do? What if you need tools? What if you need support?
Why buy thousands of dollars of music and have an incomplete collection.. when you can have the world of music at your fingertips for as little as $4.99 a month? That’s around $60 a year – where some reports say people spend between $75-$120 per year and can’t dream to have a complete collection for that price.
Why purchase an office productivity suite for hundreds of dollars up front.. when Microsoft 365 is offering what almost everyone needs at a paltry $6 per month – and Google is doing most of that for free?
Sure, this isn’t a perfect situation. If you don’t pay the subscription, you’re out of luck. And this doesn’t even touch the argument of “is it right that workers are having to become self employed?”
So instead of needing thousands upon thousands of dollars to start on your own, for many careers, you can be self employed for very little start up capital. Because markets do innovate, and thanks to the subscription service, now more than ever, your potential success can be your hands – if you’re willing to embrace it.

With a headline like that, you might think I’m going to tell some salacious tale of scandal, where your team is having completely inappropriate conversations and tearing your brand down left and right.
Or try to be the next Old Spice guy. Or the next.. anything.
2) It is a different kind of community of shared knowledge. It gives people something easy to talk about — their interests. Facebook is built around your friends, and GetGlue is built around your topics of interest. It found a different spin on connection. It didn’t try to reinvent Facebook; it’s doing something different.


