Our semi-regular podcast called “Conversate” is glad to have a special guest this week, Megan Berry (@meganberry) from Klout (@klout). In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t.
Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Also, there’s a short bit on what she happened to get out of #140conf (140 characters conference) San Francisco and what we might be able to expect in Detroit.
Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical.
If you don’t know what Klout is, it’s a San Francisco based company who has a tool to help businesses and organizations find influencers and measure their influence online across 25 variables broken into three categories; True Reach, Amplification Score and Network Score. Over 450 partners such as CoTweet and Hootsuite utilize their data.
So we proudly present the newest episode of Conversate. Download here or listen in the player below:
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