Chris Barger, General Motors, and Social Media Club (Video)

Was glad tonight to get to see Social Media Club Detroit (search #SMCD on Twitter or the Facebook fan page) with Christopher Barger, head muckety-muck of social media over at GM. He hit on some really great points about SM in organizations. There’s lots of takeaways in the hour-long video, but here’s some highlights:

• Global is important, and you can’t apply what you do in the United States to other markets as there’s different adoption levels, legal requirements and platforms. Saw some on the Twitter stream were glad someone was touching on this – I have a feeling this topic will grow in interest.
• Don’t kill enthusiasm by controlling your team too much.
• The rock star vs. letting 1000 flowers bloom approach
• Get out early long before there’s a crisis
• Sometimes the marketing people are the last to adopt social media

Thanks to Dave Murr and the whole SMCD crowd for putting it together. The video is long, but I think worth it and has a wealth of information in the Q&A.