Who’s Your Weekend Social Media Anchor?

One of the trends the last year has been the prevalence of weekend social media stories. Whether it’s the Motrin Moms or anything else, many social media crises seem to arise on the weekend (when the most regular people are using the services).

These folks, because their jobs may not be tech or social media, interact the most on Saturdays and Sundays. Their idea of the story or item is reduced the snapshot they see over a bowl of cereal.. And as many know, incomplete information matched up with a few of your friends being upset is a recipe for reaction.

I’m reminded of my previous career in television news, and the importance of the weekend anchor.

As a place that’s usually slow (most brands aren’t swirled in controversy every weekend), the weekend was a great place to get talent ready for the big show; a golden opportunity for the new hires to excel when that story DOES break. Those weekend stories have sparked the careers of many reporters, techs and writers; as well as weeded out the weak.

If you’re a social media pro working a weekend, know your job is important.

If you’re a company, make sure a frontline is still available on Saturdays and Sundays. Early research and anecdotal evidence shows that, in a strapped budget situation, trading a weekday for a weekend day for staff can pay huge dividends, especially in the consumer space. After all, your customers are fixing their cars, playing with new computer software, going out to eat and enjoying what your company provides when they have time.. and that’s during the weekend.

Editors note: thanks to Nikki Stephan (@estrellabella10 on Twitter) for a tweet that was inspiration for this post.