Lesson Learned From Robert Scoble and Rocky: Keep Your Stars By Keeping Your Team Together
March 15, 2009
Recently, “Rocky,” Robert Scoble’s Aide De Camp, was let go from Fast Company.
Scoble, however, wasn’t.
There’s a lesson to learn here for businesses.
You can’t cut your way to prosperity. You can’t take out important parts that people need and expect them to do the same work. It just doesn’t work – and your competitors will see what you’re doing and quickly move if they can.
This recession is showing the truly strong companies – this is the time to invest in yourself or your company and take advantage of the opportunities out there – and Fast Company’s loss is Rackspaces’ gain. Fast Company now doesn’t look so fast, and Rackspace has instantly jumped ahead in the social media game, which one of the Rackspace folks on the Gillmor Gang podcast said very succinctly, “If your company is not in social media, in five years your company won’t be into much of anything.” Obviously hinting if you’re not starting to get into social media now and making moves, you’re going to miss the boat completely.
He also mentioned the same thing for Cloud computing for hosting – which I agree. Our personal experience with cloud computing for us, our projects, our project management and our clients has been reliable, flexible, and scalable, able to do many more things for much less price. Some of the things, when hardware folks come to me, think we spend five or ten times the money we do; but, as always, being near the cutting edge with a protective cover (i.e. being cautious yet still getting it done) gets our clients more for less.
Because that is the way of the world. Big iron is dead; flexible iron is here to stay.
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