Comments on: Recognizing The Social Media Business Model Challenge http://portagemedia.com/socialcommentary/2008/12/15/recognizing-the-social-media-business-model-challenge/ Social Media, Online Marketing, and You Mon, 07 Nov 2011 15:33:26 +0000 hourly 1 http://wordpress.org/?v= By: Posts about Making Money Blogging as of December 16, 2008 | The Lessnau Lounge http://portagemedia.com/socialcommentary/2008/12/15/recognizing-the-social-media-business-model-challenge/comment-page-1/#comment-161 Posts about Making Money Blogging as of December 16, 2008 | The Lessnau Lounge Wed, 17 Dec 2008 02:48:45 +0000 http://portagemedia.com/socialcommentary/?p=178#comment-161 [...] that it is more important to provide visitors with a simple and attractive layout than to try Recognizing The Social Media Business Model Challenge - portagemedia.com 12/16/2008 This post mostly focuses on the individual as opposed to the large [...] [...] that it is more important to provide visitors with a simple and attractive layout than to try Recognizing The Social Media Business Model Challenge – portagemedia.com 12/16/2008 This post mostly focuses on the individual as opposed to the large [...]

]]> By: Brian Ambrozy http://portagemedia.com/socialcommentary/2008/12/15/recognizing-the-social-media-business-model-challenge/comment-page-1/#comment-160 Brian Ambrozy Tue, 16 Dec 2008 03:04:16 +0000 http://portagemedia.com/socialcommentary/?p=178#comment-160 It certainly ain't easy, that's for sure. It took eight years for Icrontic.com to grow to a point where we could even entertain the idea of actually living off of CPM revenue, and even at 500K uniques a month we're struggling to get the ad revenue we need to break even. It'll happen eventually, and we keep upping our game, but it is definitely more than a one man job. The challenge for an established community like ours is to find ways to leverage OUR strengths, our biggest of which IS our loyal, longstanding community and find ways to monetize using that strength without undermining the fabric that keeps the community there in the first place. Social media has provided a new outlet for our old-school community and staff to explore connections to the wider world, and we're not in such a tiny sandbox anymore, but it still is a very intimidating challenge. That's why in the last few months we've explored blogging, explored social media, and explored opening the floor to our community. We may be coming at it from the other angle, but it's still tough. It certainly ain’t easy, that’s for sure. It took eight years for Icrontic.com to grow to a point where we could even entertain the idea of actually living off of CPM revenue, and even at 500K uniques a month we’re struggling to get the ad revenue we need to break even. It’ll happen eventually, and we keep upping our game, but it is definitely more than a one man job. The challenge for an established community like ours is to find ways to leverage OUR strengths, our biggest of which IS our loyal, longstanding community and find ways to monetize using that strength without undermining the fabric that keeps the community there in the first place. Social media has provided a new outlet for our old-school community and staff to explore connections to the wider world, and we’re not in such a tiny sandbox anymore, but it still is a very intimidating challenge.

That’s why in the last few months we’ve explored blogging, explored social media, and explored opening the floor to our community. We may be coming at it from the other angle, but it’s still tough.

]]>