One of the things I’ve been thinking about over the past week as we’ve gotten some great coverage on a project we collaborated on, http://www.supporttheautoindustry.com as well as other projects is that timing is so important.
For some reason, social media accelerates the timing aspect of everything. I can’t think of one social media or online marketing project that got off the ground that was poorly timed.
Because in many ways, social media works as a collective conciousness (or a set of them), one must have a knack for finding out what’s timely; what’s at the front of people’s mind; and sometimes, that means it’s not always your turn. Sometime, there isn’t the relevancy for one product or service, but it’s another’s time in the spotlight. Either way, keep your ear to the ground for your time, and then strike quickly.
