Sometimes, you look at an ad, and go, “Cool.”
Double-buy ads have plagued sites for years, because so often it’s the same copy or creative just in a horizontal or vertical format – and are just plain ugly.
However, Apple has set the standard again for creatives, migrating their Mac vs. PC commercial to a web page near you (here’s a link the New York Times, but I don’t think it’s going to be up forever, so no guarantees of quality. To give you an idea, I put a screen shot of the ad up there) with a great coordinated ad that takes the usual Mac vs. PC skit on the side and puts it in a leaderboard on the top of the page.
Great work, again. This is the kind of stuff that makes for fun work and innovates to get people to click.
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Praise, Apple Computer, Advertising, Mac vs. PC, New York Times, Flash
