Social Commentary: Social Media, Online Marketing, Podcasting, and Your Business
Social Media, Online Marketing, and You
At least in the adsense world…
Brilliantjeni made a great point that when an advertiser “owns” or is the only advertiser the adsense on your site or blog your click-throughs actually go down (which hurts when you’re paid per click – if you’re making a flat amount on your online ads, this doesn’t apply as much).
Great simple logic.
Hilarious little video about the constant bane of many designer’s existences – the fact that so many clients insist on large logos, obnoxious, loud (and ineffective, by the way) colors.
Thing is – your designer does know something. He should listen – and if you feel your designer isn’t listening, it might be time to change – but you’re hiring him/her to do a job, and give space to let them make you look great!
Enjoy!
There is an interesting observation Keith Ferazzi made in his book, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Those who don’t have goals make some money; those who do have goals but don’t write them down make double the first group; and those who have goals and write them down make double the second group did.
So in short, write down your goals. Make an interactive plan – sure, things will change and adapt – but there needs to be master documents everyone works off of to get things done in a timely and expected manner.
Mini-rants and tip for all the folks trying to be hip and in with Web 2.0…
Listen to the Conversate Podcast where every week we talk actionable strategy, tactics, tips and occasionally Glee or Justin Bieber.
