I thought it a very nice touch today when I went to the Logan’s Roadhouse website, and it had a custom home page / interstitial for Mondays and Tuesdays, highlighting their $12.99 for 2 meal deal.
What I thought was great about it was that it was perfect for a restaurant application. In some instances, I’ve seen images for a certain day, or other types of timing or cookie-driven dependencies, but this was nice because they realize what exactly I was going for and gave me what I wanted as a full page, and presented the value statement WITH the menu items covered and a link to find out if my local one participated.
It gave me all the information and didn’t bury it, which allowed me to make a smart decision – and that will be to go there for dinner tonight.
http://www.logansroadhouse.com to see what I mean (only on Mondays and Tuesdays).
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Web, Interactive, Praise, Logan’s Roadhouse, Smart marketing
