Reach The Right People Through Podcasting
In today’s world, where there are 80,000 messages a day that people are exposed to, mediums like podcasting cut through clutter.
How? By leveraging communities and people who are passionate about your subject.
Here’s where there is a major difference between mainstream (radio, TV, etc) and online media.
In the “traditional” ad world, you’ll pay to reach 100,000 people, only a couple percentage points of those will be people who would even consider your product service. If you’re a specialized or B2B service, most likely, mainstream media is throwing your money out the window.
However, either by creating a podcast or sponsoring one, you can reach the people who care about you and your product directly.
This also works very well for professional organizations who use podcasting to build membership, promote upcoming events, as well as spread their brand. Some of our clients see ten to thirty times the amount of people who attend their events downloading their video or audio podcast.
Even better, since Portage Media Solutions are members of the Association of Downloadable Media, you’ll know that we’re working to improve and adhere to standards and reporting methods that will be uniform and industry-standard, just like when you’re dealing with “traditional” media.
Podcasting can be used for many different purposes by different size organizations. Uses include:
- Direct Marketing
- Conferences, Seminars
- Public Meetings
- Investor Relations
- Personal Branding
- Teaching and Training
- Corporate or Public News and Information Delivery
If you’re not sure where to start, we’ll do a free consultation with you to get started. Click here to get in touch!
