Portage Media Solutions</a>

Create A Conversation… Create Love For You… Create Love For Your Brand.

Whether it’s for personal branding, an issue, a cause, or a business trying to respond to their customers faster, blogs are a great way to have an ongoing dialogue with those most passionate about you.

After a situational analysis, including researching if a blog is right for you, it will be designed and implemented, whether it be issue based or to fit your corporate message. You also will receive an hour (or more) training on how to blog.

Here are five of the great reasons for you or your organization to blog:

  1. Positioning as the expert - if you’re giving information on a subject, facilitating discussion about it, you can be the the thought leader or leader in your field. The idea is that when people have a question or need in your area(s) of expertise, they automatically turn to you.
  2. Create better customer relationships - adding a human face to a company is a great thing… after all, companies are made of people, too. You can respond quickly and get ahead of problems before they become a big deal by answering comments, questions, and also announcing what’s coming ahead in the future (including getting people ready for changes).
  3. Get new customers - Customers use the internet to learn more about their intended purchases. Some statistics show that over 90% of people use the internet to evaluate purchases pre-buy. If you’ve got a conversation going providing useful and truthful, non-pitchy information about what they are interested in, you’re ahead of the game.
  4. Run it up the flagpole - Testing new ideas or thoughts on a blog is a useful way to figure out what people actually want. Research is key in marketing to know if a product will sail or fail - and the number one reason why products fail is that they aren’t researched and a market simply doesn’t exist.
  5. Great for SEO - Google and other search engines love blogs. With their tags, categories, and text-based format, there is plenty of information for search engines to chew on and rank you well with.

Check out a few examples of blogs we’ve worked on:

http://www.globalbusinessperspectives.com

http://www.interactivemediatips.com

http://www.netpods.net

http://www.iterotext.com/wordpress